MCM
2019
MCM Worldwide
Lettering Logo
We were approached by the creative team at MCM to redesign their iconic logo. The new logotype redesign is based on Genzsh & Heyse’s 1888 Römische Antiqua, a predecessor to the American DeVinne types. Römische is one of the archetypal 19th’s century German printing types. It exudes the seriousness of a Scotch Roman while concurrently balancing the quirks of the grotesques of the period. The final logo was reworked into 4 versions, 2 optical sizes each with a lighter “grade” to work on dark backgrounds.
© MCM Worldwide© MCM WorldwideLogo size and grade variants© MCM Worldwide